Friendly Fur
| Name |
Friendly Fur |
| Website | |
| Claim |
“Happy Nature” |
| Item |
Objects made from political correct Fur |
| Date |
From 2008 - now |
| Colours |
white + fluor green + teal + grey
|
| Typo |
Courier New, Arial |
| Mood |
The arts, collectors objects, fresh, urban, traditional, eco-friendly, cheeky, serious, glamorous |
| Strategy |
Total new segment; sustainable luxury, self-confident and singular art, serious quality and traditional heritage with a wink |
| Media-darling online, TV and print |
Politic, eco, economics, lifestyle, boulevard, fashion, the arts, papers |
| Position |
Art-Galleries, Concept Stores, Interior Stores |
| Keywords |
Sustainable, luxury, prevention, preserving, supporting, nature, environment, conservation, animal rights, fresh, objects for life, friendly |
| Reference [ask for portfolio] |
Business cards, advertising cards, flyers, invitations, websites, campaign-images, PR-pictures, short copies, long copies, give-aways, items, events, expo-presentation, fashion-presentation, video-clips, testimonials, media-strategy, cooperation-brands, scent-design, music-design |
| Campaigns |
Hunters&Collectors, Luxury, Blue-Screen, Summer of Brotherly Love, Love your Nature |
| Added Value |
NG worldwide launched the first Eco badge to mark political and environmentally correct fur. |
| Partners |                |